The Social Side of Investing: Meeting the Needs of a New Generation

Dec 7, 2023

"People don't buy what you do; they buy why you do it." – This quote by Simon Sinek perfectly encapsulates the essence of today's investment landscape. Investment is no longer just a financial decision; it's a social and personal journey.
1. Investment: A Global Imperative

In a recent survey, a staggering 81% of Americans declared financial investing as a vital aspect of their lives. This sentiment is particularly pronounced among millennials, who face the dual challenge of high inflation and diminished buying power. Investing, therefore, is not just a choice but a necessity to secure their future in these turbulent economic times. The investment market is booming, reflecting this global urgency.

2. Rethinking Market Focus: The Real Challenge

Our in-depth interviews have revealed a striking insight: 10 out of 10 individuals struggle predominantly with the discovery and decision-making phases of investment. While 92.5% turn to social media for investment strategies, the majority of fintech startups are preoccupied with the transactional aspect. Yet, this is not where users face the most significant challenges. The real hurdle is not in executing investment transactions, but in deciding what and when to invest.

3. Investing: A Social Endeavor at Heart

Investment decisions are rarely made in isolation. An overwhelming 84% of people seek advice from trusted sources before investing. This trend cuts across all levels of expertise. The absence of such sources in one’s immediate circle often leads individuals to social media, in search of reliable investment insights.

Introducing Strabo: Investing Redefined

In light of these findings, we are thrilled to introduce Strabo, a pioneering social platform where investors can exchange strategies and find inspiration. Strabo is built on the understanding that investment is fundamentally a social act. It's a space where trust, community, and shared knowledge converge, enabling users to make informed decisions not just on the basis of algorithms or market trends, but through the collective wisdom of a community.

Investment, as we see it, is about more than just numbers; it's about connections, trust, and shared journeys towards financial security. Strabo is here to redefine the investment experience – making it more accessible, more informed, and more in tune with the needs of today's investors.